Increasing the Diversity of Drink Choices
Maryland is definitely a diverse state. The population is diverse, the geography is diverse, and the drinking preferences are most definitely diverse. The Hagerstown-based National Beverage Brokers (NBB) knows this and seeks to cater to that diversity. For a company that specializes in finding boutique to mid-sized importers, producers, and distributors seeking access to both the Maryland and Washington, D.C. beverage markets, that means representing everyone from the small Bordeleau Winery in Eden, Md., on the Eastern Shore to France's Original Gangster XO Brandy, which is fronted by rapper/"Law & Order SVU" star Ice-T.
At NBB's helm is owner Alan Emery, who has been in the sales business for nearly 10 years. "Our company is a group of salespeople -- eight of us total -- who represent several small distributors," he stated, during a recent interview with the Beverage Journal. "The concept behind this is a salesperson has a difficult time working for a small company. There is just not enough product to sell usually. What we've done is gotten some small companies together and we represent them in the state of Maryland and in D.C., as well. We also help them find new products that we think will work well."